Preservative Free Marketing….
Deceptive marketing is out there and if you don’t know what to look for you may be disappointed. It is not outright lying but it is falsely representing a product as something it is not!
While browsing the internet I came across several body products on various sites that headlined their products as PRESERVATIVE FREE! While preservative free is nice I was skeptical and checked out the ingredient labels to verify what exactly the product contained and was disappointed….none of the products contained water (explanation below).
What these people/companies count on is the general public’s lack of knowledge of the how’s and why’s of body product ingredients and the manufacturing process.
**Any cosmetic/body product that has water as an ingredient MUST contain some type of preservative system to prevent the growth of mold, bacteria and yeast (which by the way can NOT be seen with the naked eye!).
**Any cosmetic/body product that has the potential for water to be introduced during normal use (ie: sugar scrubs) must contain a preservative system to prevent the growth of the above mentioned ‘nasties’.
Now here is the kicker..and deceptive marketing…..
**Any cosmetic/body product that does NOT contain water as an ingredient does NOT have to have a preservative system in place!
Water is the key ingredient in any product that can and will promote bacteria, mold and yeast growth unless a preservative system is used.
As a cosmetic/body product company it angers me to see people/companies market their products as something they are not or better yet….implying that an ingredient (in this case cosmetic preservatives) are bad for you! Tell me you would rather have mold, bacteria and yeast to slather all over your body and I will grow wings and fly!
PRESERVATIVE FREE marketing lets you assume #1-Cosmetic preservatives are bad for you, and #2-Their products are better because they don’t contain preservatives…even though it is not necessary as it doesn’t contain water!
So the next time you see a cosmetic/body product being marketed as preservative free read the ingredient label and if it does not contain water then preservatives were not necessary in the first place. I personally would be hesitant to purchase any product from a company that uses deceptive marketing. Makes you wonder what else they are up to! (This goes for all products not just body products! Be informed as to what you are buying).
Here is another hint (and is used in deceptive marketing): Vitamin E, Rosemary Oil Extract (ROE) or Grapeseed Extract (GSE) are NOT natural preservatives. They will NOT prevent the growth of mold, bacteria or yeast! These items are anti-oxidants which are used to extend the shelf life of oils and prevent rancidity.
Rebecca
Country Meadow Ltd.
Eco-Friendly Spa Products
Gentle on your body…
Gentle on the earth…
